IF YOU DO, WHAT ALREADY IS THERE, YOU ARE TOO LATE!
What to do? Get your focus clear? What is your unique value story - compelling reason to buy?
- processes and employee behaviour follow brand definition
- "and at least... it's a margin game..."!
- market-driven companies achieve the double returns in comparison to product driven companies!
- does your product really affect your defined target groups?
- who are you? And what happens next?